Jonathan Blow, creator of indie darling Braid, is complaining that Microsoft are forcing him to charge people for the Braid theme. I remember when Epic did the same thing with the map pack for the original Gears of War, and my reaction was exactly the same then, just another cynical developer trying to drum up publicity for himself.
I hate this kind of stuff, because it's so transparent. Blow even twists the knife by saying,
"But if you do buy it, you can be secure in the knowledge that you own one of the few Premium Themes that is not an advertisement, there is no text in the Braid theme anywhere."
Oh Jonathan, you're so indie, it's painful.
EDIT: This is deeply immature, but I also think Jonathan Blow looks like a vampire.
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